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Community Manager

Location: New York, New York
Job # 9635254
Date Posted: 07-23-2017
Blue Flame creates strategic cross-cultural branding initiatives to interpret and capitalize on the ever-changing new America.

‚ÄčThe Community Manager manages the social presence of our client’s brand and executes content strategy and creates engaging content. This person will serve as “the voice” of the Brand on social and digital media sites that reach the target demographic.  

The correct candidate for this role has 5-7+ years of post- college experience working in social media, content development and strategic placement of content.

In this role you will...
  • Engage in regular communications with the brand in order to maintain a positive working relationship.
  • Brand Identity:
    • Understand and develop the voice of the brand; continuously generate copy and brand expressions as it relates to culture and product; manage and serve as the voice for the brand’s online community;
    • Support Social/Digital Manager in creating strategic plans and daily activity that works to secure brand targets and goals.
    • Work with the Creative Services team to maintain new marketing campaigns and brand promotions;
  • Brand Platforms:
    • Manage all content and daily communications on Brand “Owned” web pages and platforms;
    • Connect content and communications with campaign, experiential, lifestyle ambassador and culture;
    • Manage two way communications between consumers and audience.
    • Respond directly to social media inquiries, using the brand “voice” and adhering to the brand guidelines;
  • Reporting:
    • Capture social media engagement and activity on a Daily/Weekly/Monthly basis
    • Create social measurements against competitive activity and path forward to improve as needed;
    • Monitor progress using web analytic tools; develop and measure benchmarks for brand to show progress on all active platforms;
  • Trend Watch:
    • Work with other creatives to coordinate campaigns with other initiatives within the Company;
    • Create Monthly trend watch reports that show innovative digital strategies, news, ideas, campaigns, tactics, and social sharing platforms, give reasoning to “Why” these trends are growing and how they can connect back to our consumer reach or business
  • External Community:
    • Build new and nurture existing relationships with digital bloggers, websites, and companies that will support the agency amplification capability;
    • Identify and manage relationships with influential users and early adopters of the brands or products for amplification and engagement support;
    • Act as a true curator of content
What we are looking for...
  • Demonstrated experience shaping brand experience by curating and promoting engaging content.
  • Strong skills managing the posting content on platforms such as Facebook, Twitter, Google+, Instagram, and Pinterest, Four Square and You Tube.
  • Experience developing and execute social media crisis plan.
  • The ability to wear multiple hats in a "blink and you'll" miss it environment.
  • An insatiable desire to BE GREAT!
Required experience includes...
  • Completed undergraduate degree in communications, marketing, advertising, media studies or similar field.
  • 5-7+ years of post- college experience social media content development and strategic placement of content.
  • Demonstrated experience in social and digital media, which includes being able to measure social media presence.
  • Strong writing skills; ability to write effective copy in a lot of different styles for websites, twitter, Facebook, ect, as well as writing for SEO.
  • Strong research skills; must know what is happening in the fast changing world of social and digital media, what competitors are doing and what new measurement tools are being used.
  • Strong problem-solving skills: ability to figure out how best to communicate brand messaging on different platforms and how to convey sensitive issues or deal with angry customers.
  • Strong organization skills; ability to communicate on existing and newly developed platforms, determining the audience and measuring tactics.
  • Strong technical skills; strong understanding of computers, SEO, internet access, very tech savvy.
***No recruiters, please***
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