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Digital Content Manager

Location: New York, New York
Job # 9635971
Date Posted: 07-23-2017
Blue Flame creates strategic cross-cultural branding initiatives to interpret and capitalize on the ever-changing new America.
The principal role of the Content Manager is to create and manage content marketing campaigns.   

The correct candidate for this role has 2-4+ years of post-college digital media experience, preferably in content syndication and/or native advertising.

In this role you will...
  • Digital and Social Media Content:
    • House and organize all brand content – internal and external
    • Create and manage the content for brand marketing campaigns, paid and non paid, across website, owned platforms, SEO, social, newsletters, and search.
  • Content Development:
    • Set up content development shoots across the year for the brand/products across experiential, lifestyle specialists, talent and culture;
    • Manage ongoing 365 Digital/Social content against brand calendar and focus
    • Responsible for incorporating cross-brand synergies where applicable across internal and external clients;
    • Ensure content is leveraging consumer trends to increase engagement and brand relevancy to culture,
  • Reporting:
    • Work with cross-functional teams including Ad Ops and Content to create reporting, track campaign results, and optimize for revenue.
    • Track and identify consumer generated content
    • Trend Watch report – “What Consumers Look for and Why”
  • External Community:
    • Build new and nurture existing relationships with content curators to support and partner with brands for new engaging content
What we are looking for...
  • Prior experience leaning and managing a team in a client-facing role.
  • Experience implementing research techniques that track consumer response data for well-known brands.
  • Demonstrated experience putting together reports on competitive advertising, media spending and developing future research initiatives.
  • The ability to wear multiple hats in a "blink and you'll" miss it environment.
  • An insatiable desire to BE GREAT!
Required experience includes...
  • Completed undergraduate degree in communications, marketing, advertising, media studies or similar field.
  • 2-4+ years of post-college digital media experience, preferably in content syndication and/or native advertising.
  • Experience running successful campaigns across multiple digital media formats – SEO, search, social, display, and newsletters for well-known brands.
  • Knowledge/experience in SEO, online advertising and performance marketing
  • Exceptional analytical skills
  • Attention to detail
  • Strong written and oral communication skills.
***No recruiters, please***
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