DeLeon Tequila Lifestyle Specialist- LA @ Combs Wine & Spirits

Location: Los Angeles, CA
Date Posted: 08-01-2017
This Lifestyle specialist (Spirits Category) will serve as brand resource in their assigned territory. This role is accountable for developing localized programming that is targeted toward key accounts and core consumers and aligns with national brand platforms and objectives.

The mission is to extend and amplify the brand’s reach by maximizing trial and awareness during this program. 
***This is an open-ended contract position with benefits***

Responsibilities include:
  • Be the expert voice of the brand/category.
  • Act as primary contact for brand expertise at the account, distributor and consumer level.
  • Represent the brands in the local market and host scheduled local market visits when applicable.
  • Leverage relationship with key accounts to sell in distribution, drink features, menu placements and local programs.
  • Educate trade and the consumer through direct interaction including: Samplings, Dinners, Distributor Meetings, Trainings (support local team with bartender/staff training etc.) and Educational tastings with influencer groups.
  • Develop local media relationships and expertise to identify and leverage opportunities.
  • Completed Bachelor's Degree
  • 5+ years of demonstrated (non-internship or college)  experience in a similar role
  • Authentic and relevant experience in the Lifestyle and Spirits categories
  • Strong project management skills
  • Experience working with KPIs or other metrics
  • Familiarity with the LA market
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